Our Story

During this unique time is when the idea first hit me: to make $600 of my own so I could get my eyebrows micro-bladed. Since my husband Taylor wasn’t particularly interested in making such an investment with the family savings account, I had to find a way to track these funds down on my own.

However, with Daniella Rose, our 10 month old baby in tow, and every business in the state of Washington shut down other than Walmart, the options for cash creation appeared rather limited.

How was I going to get this illusive $600? No matter how many trembling petitions for mercy, Taylor wasn’t budging.

During one night of restless wondering and doom scrolling, the idea finally hit me out of thin air: I was going to create and sell baby bows & head wraps on Etsy/Instagram/ShopifThe origination of this idea made some sense. The entire lineage of my mom's side of the family had always loved to sew and design outfits. 

Although growing up I never did take much interest in learning to sew, and truth be told, I considered it something people did in "the olden" days when they couldn't afford to just buy clothes.

However, at this strange intersection in my life of becoming a new mom and wondering how I was going to pay to get my eyebrows micro-bladed, I suddenly found myself filled with the desire to create. My mom has always encouraged me to explore my artistic side, yet it was never something I considered up until that point. But the eyebrows were in desperate need, and something had to be done. 

When the talk of baby bows first came up, I was taking a look at Daniella and the little bow from Carter’s sitting atop her head. I had only ever put her in skinny bows & some of those thicker nylon knot bows, but suddenly I found myself wanting to try something different for her. All my ladies, as you know, dressing up our babies is something we live for. 

I was drawn to the headwrap style, but I didn't see anything I particularly loved online. I always felt like there was something a little off, which always prevented me from buying any myself.

It might sound crazy, but in that moment I knew I wanted to start a baby business, and my first product was going to be baby headwraps! I had never even seen one in person, but I knew I could create something beautiful with attention to detail and some elbow grease. 

A few weeks later, my mom and I began developing the pattern that we use for our Boosh Baby headwraps today! We spent countless hours refining our main pattern to make sure it was something that would fit well and have a beautifully tied knot. 

As someone who suffers from acute perfectionism, it was important to me that the quality of my bows would be worth paying for. 

After building up a small inventory of bows, Boosh Baby was officially launched during the height of Covid on the e-marketplace Etsy, and was named after one of the many nicknames my husband had created for Daniella. He’s one of those frequent nicknamer types. 

I had no clear idea what to expect in the early days because I had done very little in terms of promoting my new shop. I was afraid to tell too many people about it in case it was a total flop. But nonetheless I was pleasantly surprised when I started getting orders on my first official day in business! Apparently other moms liked the head-wrap design too. 

After launching in the height of Covid, Boosh Baby exceeded any of my expectations! I went from a stay at home mom with too much time on her hands, to working 50+ hours a week just to barely keep up with demand. As for the eyebrows? I know you’re sitting here nervously waiting…Consider them micro-bladed! In fact, they’re probably due for another round.

Now the story doesn’t end there. In fact, it’s really only beginning. And before you stop reading, just know that this is where the journey takes a tragic, unexpected and life-changing turn. 

Roughly a year after the launch of Boosh Baby, we found out we were expecting our second baby. Living in an apartment during Covid, we knew that our days crammed together in 1,000 square feet were numbered.

We jumped on an opportunity to jettison the gray weather of Seattle and moved to a small town in North Texas called McKinney - which had for the past decade or so been one of the fastest growing towns in America. Not so small anymore! 

A fun neighborhood with lots of young families and a big enough house that we could move our growing family into awaited us - what could possibly go wrong?

We moved in on May 13th, 2021 and began settling into our new life. About two months later, on July 14th, our precious second daughter Joelle Marie was welcomed into the world. Little did we know, we wouldn’t have her very long.

As Joelle struggled to sleep through the night in those first two months, and Daniella entering her 2’s, I came to a foregone conclusion that I needed to focus entirely on being a mom - and that Boosh Baby would have to close down and become just a distant memory. One that I would always cherish - for providing me a creative outlet during an unprecedented time in our world’s history. 

Now is when the story takes its inevitable turn. Shortly after Joelle’s four-month mark, we noticed a small bump appear beneath her right eye. As it was around Thanksgiving and we’d all been battling colds, we naturally assumed that the small bump was a clogged tear duct caused by congestion. 

The bump continued to grow and we had no choice but to take our beautiful baby to New York City where ultimately a surgical operation concluded that this bump was cancerous. Rhabdomyosarcoma - a type of soft tissue cancer.

Any and every parent’s worst fear was realized by us in that very moment. 

Over the next two years, our life was a total nightmare; one engulfed by hundreds of hours of chemotherapy, infection that led to multi week hospital admissions, broken legs from having weak bones, radiation, facial surgeries, ambulance rides and desperate pleas for God to step in and rescue us from this suffering. 

Though we believed we finally had this wicked cancer beat by spring time of 2023, the tumors began to re-appear later that summer, and this time they didn’t go away. We had exhausted every option and relied entirely on our faith that Joelle would receive a miracle. God had a different plan for her life.

On January 4th of 2024, after spending just 2 years, 5 months and 20 days with us, Joelle was called home to be with the Lord - her journey on Earth coming to an end.

Even though Joelle had a tough time physically here, whenever her body would allow, she still always lived life to the fullest. From playing endless dress-up and hide n’ seek games with her big sister, to riding the golf cart during Christmas time admiring the lights and picking out the fanciest outfits possible every day, the little cutie absolutely inspired us by the way she chose to live her life. 

Though the story may seem over we strongly encourage you to know that death here isn’t an ending but rather the beginning - of an eternal life with God. One that isn’t susceptible to cancerous tumors and hospital stays. 

After Joelle left us, the next handful of months seemed to go by in a daze and right around May or June of this year, a light that seemed forever put out appeared to glimmer again. 

A perfect storm developed. Factoring in not having our little angel Jo to take care of, Daniella being in kindergarten full time, and having a strong desire to honor Joelle’s name and tell her story, what culminated was the resurrection of Boosh Baby. 

This time however I wasn’t going to limit this business to being just a baby bow brand.

We were going to create a super comfy, aesthetically adorable and easy-to-get-on bamboo pajama with the best prints and best customer service on the market! 

From Heartbreak to Healing, a Boosh Baby Endeavor

We believe that growing Boosh Baby and honoring Joelle’s life by designing patterns after things she loved will help us continue to feel close to her while helping uplift others via our story of overcoming. 

We also have huge plans for the future to bless the parents of those kids in the cancer clinics here in America. No parent should have to endure the emotional pain that comes with this diagnosis or the financial burden that tends to follow too. 

So our life continues on, and while we don’t have our beautiful Joelle here with us right now, we know that reuniting with her will be the greatest joy imaginable when our journey concludes here too. 

Until then, we’re going to make some fun and lovable pajamas that would have brought her so much joy to wear - and hopefully will bring your little angels so much joy to wear too! 

From Ally & Taylor at Boosh Baby - thank you for your support and kindness during this time and we look forward to being your lifelong pajama supplier, helping you put your babes in the best and coziest sleepwear outfits money can by!